REEDIN BRAND LAUNCH
Creative Direction / Marketing Strategy / Production / Editing
At the inception of the REEDIN brand, our role was pivotal in crafting the initial narrative and visual identity that would introduce this innovative kitesurfing brand to the world. Collaborating closely with co-founder Kevin Langeree and the REEDIN team, we led the development and execution of a strategic content plan, which included producing teaser videos to build anticipation and curiosity. These carefully crafted pieces set the stage for a successful brand launch. Our approach focused on highlighting the brand’s ethos and the advanced features of their products, through engaging storytelling and high-quality content production. From pre-launch preparations to the final reveal, our involvement was instrumental in not only showcasing the products but also in establishing REEDIN’s presence as a new, dynamic player in the kitesurfing industry.
Reedin kites Teaser 2
Reedin kites Teaser
Reedin's First Product Line
In launching REEDIN Kites’ first product collection, Motion Vista Media employed a tailored approach to highlight the versatility of their flagship kite. We concentrated on showcasing its ability to excel across all kitesurfing disciplines, a defining feature of the brand. Through a mix of dynamic aerial footage, detailed close-ups, and authentic athlete testimonials, our videos emphasized not just the kite's technical attributes but also its adaptability in various kitesurfing environments. This visual emphasis effectively communicated the kite's all-encompassing design, introducing REEDIN Kites as a versatile and innovative player in the market, and setting a precedent for their future product storytelling.
Reedin SUPERMODEL
Reedin KEVPRO
Reedin SUPERWAVE
Reedin NOBRAINER
Designer Talks
In conjunction with the product videos for REEDIN Kites, Motion Vista Media conceptualized and created a series of 'Designer Talk' videos. These videos were designed to delve deeper into the specifics of each product, offering insights directly from the designer. Our goal was to highlight the passion and meticulous craftsmanship behind each design, allowing viewers to understand and appreciate the intricate details and features that might not have been covered in the main product videos. We worked closely with the designer to pinpoint key elements he wanted to emphasize, ensuring these talks provided a comprehensive and intimate view of each product. Unlike the more concise product videos, these Designer Talks were intentionally lengthier, catering to viewers already showing interest in the products. This format allowed for a more detailed and less edited presentation, giving a hands-on, close-up view of the products and a true sense of the designer’s connection and dedication to his creations.
Designer Talk with Damien⎪SUPERWAVE
Designer Talk with Damien⎪NOBRAINER
Designer Talk with Damien⎪DreamStick
