Collection Two marked a pivotal expansion for REEDIN, introducing innovative products designed for the emerging sport of wing foiling. This included a wing and hydrofoil system, along with new boards tailored for the foil setup. Our approach to marketing these products required a nuanced shift to appeal to enthusiasts of this new sport. Filmed in both Cape Town and the south of Spain, we placed an emphasis on educating potential customers about wing foiling while showcasing the capabilities of these new offerings. The content was crafted to not only highlight the technical aspects and performance of the gear but also to provide an insightful introduction to wing foiling, targeting a new demographic with keen interest in this exciting sport.