Designer Talk

In our Reedin Collection 3 project, we embarked on a journey through stunning South African landscapes, meticulously chosen for their scenic beauty and ideal filming conditions. Despite the challenges posed by flying sand and splashing saltwater, we adeptly navigated these obstacles to capture breathtaking footage. Our versatile filming techniques, ranging from steady Gimbal shots to immersive POV angles, ensured a comprehensive portrayal of the kitesurfing experience. Prior to filming, extensive collaboration with Reedin’s marketing team laid the groundwork for a strategic plan, aligning the content with the brand’s values and objectives. Through meticulous scripting and narrative crafting, we highlighted the unique features of each product, delivering informative and engaging videos. From concept to delivery, I oversaw all aspects of the project, ensuring seamless execution and meeting Reedin’s high standards for quality and storytelling.